Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole "email marketing thing" and finally master their sales in a way that leverages their personality, vision, and values.
She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe.
Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.
In this episode, I chat with Liz Wilcox, whose infectious enthusiasm for email marketing and unapologetic approach to personal branding is truly inspiring. We dive into how you can infuse your unique personality into your brand, why email marketing is such a powerful tool for connection, and how doing business your own way can attract the right people. Whether you're looking to stand out or just want to feel more at home in your business, I hope this conversation encourages you to embrace what makes you, you.
Key Takeaways
- Lead With Who You Are Building a brand around your true personality creates genuine connections and makes your business a place where you belong.
- Let Your Values and Vision Shine When you share your values and vision openly, you attract people who resonate with your mission; not just your style.
- Authenticity Attracts the Right Audience Being boldly yourself may not appeal to everyone, but it draws in those who truly connect with your story and energy.
- Consistency Doesn't Mean Predictability Show up regularly, but don't be afraid to vary your approach; keep things fresh and let your personality evolve.
- Small Personal Touches Matter Simple, relatable updates in your emails or content can build trust and make your brand memorable.
- You Can Build Success Your Own Way There's no single formula; find the intersection of what feels good, what you're great at, and what serves your audience.
Episode Highlights
- 01:18 – Meet Liz Wilcox: 90s branding, authenticity, and doing business her way
- 02:04 – How to get your personality across in your brand
- 04:07 – The evolution of Liz's business and finding her true voice
- 06:44 – Attracting the right clients through authentic branding
- 09:11 – Vision, values, and the strategy behind personal branding
- 13:26 – Practical advice for showing up as yourself online
- 16:35 – The power of connection, community, and being open
- 22:48 – Email marketing tips: keep it simple, personal, and varied
- 28:29 – Building a business that feels good and serves others
Where to find out more from Liz
Liz's 9$ membership (affiliate link)
Liz's Instagram
Liz's Facebook
Liz's Twitter
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!
