Access to healthcare is only part of the challenge in emerging markets. Patients also need reliable diagnostics, consistent standards and a system they can trust.
In this episode from the Emerging Markets Today archive, I speak with Sylvana Q. Sinha, founder of Praava Health, about building a more patient-focused model of private healthcare in Bangladesh.
We discuss why many middle-class patients still travel abroad for treatment, how better digital infrastructure could improve the patient experience, and what it takes to build trust in a healthcare brand from the ground up.
Sylvana also shares the challenges of raising capital as a woman founder in an emerging market, even when the business is addressing a clear and urgent need.
Originally published in April 2023, this conversation still raises important questions about healthcare infrastructure, entrepreneurship and who gets funded to solve the biggest problems in emerging markets.
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