124 | How Acupuncturists Can Communicate & Build Trust With Curious Patients with Nicole Bergstrom

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.

Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet  still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”

In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.

In this Episode:

• Why patients stay stuck in curiosity (and what actually moves them forward)
• How to simplify your messaging so it builds trust instead of confusion
• How email funnels can answer patient questions and lead naturally to bookings

Find It Quickly

• 02:45 - Meet Nicole Bergstrom
• 03:30 - How She Became A Ghostwriter
• 05:18 - Why Acupuncture Patients Hesitate
• 09:02 - Writing To Overcome Skepticism
• 11:28 - Investment Not A Cost
• 14:49 - Simple Language Builds Trust
• 16:57 - Email Funnels And Newsletters
• 19:46 - Seven Day Funnel Strategy

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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