My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how local businesses can stay visible as Google search and AI continue to evolve.

Today we talk about:

  • Why your Google Business Profile may be the fastest place to get results for your efforts 
  • How to balance short-term strategies like Google Ads with long-term investments in SEO.
  • The role AI is playing in local search, and why answering your patients' questions has never been more important.
  • Simple DIY marketing tasks you can do each week that can make a real difference, even if you don't have a huge budget.

If you've been wondering where to focus your marketing efforts right now, this conversation is packed with practical advice. Hope you enjoy this episode with Bryan!

Show Notes:

💙 Today's episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

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