What if the reason your content isn't converting has nothing to do with how much you're posting?

In this episode I'm joined by former BBC correspondent, psychological thriller author and messaging expert Colette McBeth and we get into the stuff most coaches are getting wrong without even realising it.

We talk about why "ideal client" is the wrong question entirely and what Colette calls the expansive client the one who gets results, stays, and makes you love your work. We get into the countercurrent: the hidden layer in your messaging that's the difference between getting attention and actually making sales. And we talk about offer design, dead-end products, anti-selling, and why your IP is the only thing in an AI-saturated market that genuinely can't be copied.

This one is packed. Grab a coffee.

In this episode:

  1. Why educational content grew audiences but killed sales
  2. The expansive client -- and how to start attracting them
  3. The countercurrent: the messaging layer that creates desire
  4. How to design low-cost offers that lead somewhere
  5. AI, authenticity and why distinct IP is everything right now
  6. Anti-selling -- and why it works


Let's Connect:

  1. Come say hi on Instagram @mills_gray
  2. Connect with Colette on Instagram: @thecolettemcbeth


Detailed show notes: https://www.millsgray.com/forget-your-ideal-client-heres-what-actually-fills-your-coaching-programme-with-colette-mcbeth/

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