In this episode of A Photographer’s Life, three veteran members of the Association of Independent Architectural Photographers (AIAP) sit down for a candid discussion on the business side of architectural and commercial photography.
Meet the guests:
🏛️ Glenn D. Hettinger, AIAP, RA — Florida-based registered architect and 2022 AIA-Florida Architectural Photographer of the Year, author of the acclaimed Distinctive Homes of America coffee table book series.
🎰 John Mastrogiacomo, AIAP — Las Vegas-based architectural and interior photographer and owner of Spectra Photos, with over 20 years of experience shooting commercial and hospitality spaces on the famed Las Vegas Strip.
📸 Alan Blakely, AIAP — AIAP founder and award-winning American architectural photographer.
From handling difficult client requests and learning from critiques to mastering "next-step" communication, the panel shares real-world insights gained from decades in the industry. Whether you're struggling with client pushback or looking to build a brand built on trust, excellence, and polished business etiquette, this episode provides actionable advice to help you gain staying power in today's market.
Key Topics Covered:
• Why consistently delivering excellent work is your ultimate competitive advantage.
• "Do unto the client as they want to be done unto"—adapting to unique client needs.
• Turning tough feedback and client critiques into opportunities to refine your skills.
• The power of clear, polished business etiquette (and why grammar, proposals, and phone calls still matter).
• Implementing a "next-step" process to build trust, keep clients informed, and secure repeat business.
This Podcast is Copyright 2026, The Association of Independent Architectural Photographers™, All Rights Reserved. This content may not be used in full or in part without the written consent of the AIAP.
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