Is your website a high-performing storefront or just a digital paperweight?
In this session of the AIAP (Association of Independent Architectural Photographers), we take a deep dive into the "behind-the-scenes" mechanics that separate a pretty portfolio from a profitable business. Led by Alan Blakely and featuring insights from AIAP industry pros, we break down exactly how clients find you—and why they hire you.
In this episode, we cover:
• The SEO Myth: Why Google Analytics and Business Profiles are non-negotiable for 2026.
• Portfolio Curation: Why 15-25 elite images beat an "endless scroll" every time.
• Mobile-First or Mobile-Last? Analyzing the data on how many clients are actually viewing your work on their phones.
• The AI Audit: How to use tools like Gemini and ChatGPT to get an objective, brutal review of your website's UX.
• Pricing Transparency: Should you list your rates or keep them hidden? The group debates the pros and cons of vetting clients early.
• Platform Wars: A look at Squarespace, PhotoFolio, Pixieset, and why "easy to update" beats "complex design."
Whether you’re a seasoned architectural shooter or a real estate photographer looking to level up to commercial work, this discussion provides the blueprint for a website that actually works while you're out shooting.
This podcast is Copyright 2026, The Association of Independent Architectural Photographers™, All Rights Reserved. This content may not be used in full or in part without the written consent of the AIAP.
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