The Black Friday That Made The Least $$ (and Grew My List the Most) [Ep 267]

This episode almost stayed tucked away inside a much smaller series. I recorded it as the opening episode of The Black Friday Case Files, a run of interviews I did with other business owners about their real Black Friday sales, wins and flops included. But listening back to it, I realised it didn't belong somewhere only a small group of people would ever hear it.

So here it is on the main show.

I walk through three real years of my own Black Friday, three completely different strategies, and the honest numbers behind each one, including the year I made the least money and somehow grew my email list more than any other year I've run.

What You'll Learn in This Episode:

• Three different Black Friday approaches I've actually run, not theory
• Why the year with the worst sales numbers did the most for my list
• What I'd tell myself if I were starting this year's Black Friday from scratch

Links mentioned:

• Black Friday Made Simple: https://bfms.kyliekelly.com

✨ This episode is sponsored by Jana O. Media!
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