What actually turns “I should write a book someday” into a finished book you can hold in your hands?
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Lisa DiNoto Glassner, founder of The Castle Run and author of The runDisney Companion, shares how she took years of experience in a very specific niche and turned it into her first self-published book, without waiting for an agent, publisher, or anyone else’s permission.
Lisa breaks down how a simple outline made the project manageable, why your experience may be more valuable than traditional credentials, and how she kept control of the entire publishing process. She also explains how she funded the project through trusted brand partnerships, protected her readers’ trust, and built a larger business ecosystem around the book.
Key Points:
- Your experience and repeated reps can be the credentials you need to write the book.
- Turn the idea into something tangible by creating an outline and breaking the book into manageable sections.
- Control scope by remembering who the book is for and accepting that you don’t have to say everything in one book.
- Self-publishing can give you ownership of the entire process, from your ISBN and editing to distribution and sales.
- Consider flat-fee partnerships with brands you already trust instead of relying solely on affiliate commissions.
- Protect reader trust by recommending partners organically and being clear about your financial relationships.
- When writing about a brand you don’t own, be thoughtful about trademarks, intellectual property, disclaimers, and how you reference that brand.
- Build beyond the book with companion resources, email capture, podcasts, and other ways to bring readers into your own audience.
- You don’t need to know every part of publishing before you start. You need confidence that you can learn what you don’t know.
Resources:
The runDisney Companion is officially out today!
Grab Lisa’s new book and learn everything you need to know to plan, prepare for, and experience a runDisney race weekend:
https://thecastlerun.com/book/
More from Lisa DiNoto Glassner:
The Castle Run: https://thecastlerun.com/
Companion Resources and Reader Bonuses: https://thecastlerun.com/companion
Instagram: https://www.instagram.com/thecastlerunner
Publishing Resources Mentioned:
Lulu: https://www.lulu.com/
BookFunnel: https://bookfunnel.com/
Bowker: https://www.bowker.com/
Connect with Zac Brown:
Zac Brown Creative Solutions: https://zacbrowncreativesolutions.com/ and The Zac Brown Show Podcast
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