In this episode of The Ad Project, Joe Shelerud talks with Ad Advance Developer Roger Branham about how AI is disrupting eCommerce.

They explore:

  • ChatGPT’s new instant checkout and what it means for sellers
  • How the OpenAI x Stripe commerce protocol could reshape online transactions
  • Why Walmart might adopt AI faster than Amazon
  • How data ownership, ads, and trust evolve in an AI-driven world
  • What smaller sellers should do to stay ahead of the next wave of online shopping


This is a forward-looking, technical, and strategic discussion that every brand should hear as AI becomes part of the customer journey.

👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.

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