Recorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion.
They explore how Creative Agent and Ads Agent are lowering barriers for advertisers, how advertisers can use AI without replacing human expertise, and how AMC is becoming the central hub for measurement and optimization across the full funnel.
Key Takeaways:
How Amazon is using AI to democratize advanced advertising tools
Creative Agent’s role in scaling personalized, high-performing creative
Ads Agent’s natural-language recommendations for audience and campaign optimization
Why Deal Builder will accelerate access to premium supply
How AMC connects signals across sponsored ads and DSP for deeper measurement
Why human strategy + AI execution creates the strongest results
What these updates mean for brands planning 2025–2026 retail media strategies
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