What does it actually take to launch a $40 million campaign when your organization has almost no fundraising history?
Andrea Kihlstedt sits down with Wendy Connors, CEO of the Hertz Foundation, for a candid, behind-the-scenes look at one of the most remarkable campaign transformations in recent memory. The Hertz Foundation supports science and engineering PhD students — but for most of its history, it barely fundraised at all. When Wendy joined to lead development, the board didn't even know the difference between an annual gift and a campaign gift.
What happened next is a masterclass in what capital campaigns can actually do for an organization.
In this episode, you'll learn:
Why Wendy refused to outsource the feasibility study interviews — and what she gained by doing them herself
How the Hertz Foundation tripled its volunteer force and what it did to giving
The pivotal moment two co-chairs made major gifts that unlocked the entire public phase
How a community that preferred anonymity and didn't pledge learned to give at a transformational level
Three things Wendy says every nonprofit leader should do before launching a campaign
This is a must-listen for any nonprofit leader who wonders whether their organization has what it takes — and wants to hear from someone who found out firsthand.
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