Episode 31- A picture-perfect ad campaign Part 2- How to cast the perfect voice and localise for the global market with Carli Silver from Sound and Fury casting

In part 2 of our comprehensive guide for TV and online commercials production, our host and content creator Yuliya Stancheva chats to Carli Silver, Managing Director of the award-winning, US based voice casting company Sound and Fury about the craft of voice casting for the advertising industry.

What is the sound of a picture-perfect ad campaign? How do you connect with the hearts and minds of your audience? What are casting directors looking for in a voice when casting for commercials? How can a casting brief help you find the right voice? What do you have to consider when localising a commercial for the global market? You’ll find the answers to these and many more questions. And if you are a voice actor who wants to break in the lucrative world of voiceovers for TV advertising, Carli has some excellent advice for you so take a listen and get inspired.

Host/Producer/Editor: Yuliya Stancheva

Guest: Carli Silver, VP and Managing Director at Sound and Fury Casting

https://www.soundandfurycasting.com/team

Carli Silver joined Sound and Fury as the head of casting after several years as a commercial voiceover agent at one of New York and Los Angeles' premiere talent agencies. She now sits as the VP and Managing Director of Casting, working hand in hand with clients and the S+F creative team. Her experience finding and nurturing voice talent for commercials, video games and promos on both coasts brings a unique perspective and wide overview of the industry.