Edouard Leeuwenburg returns to Human Innovation to update Jens on life after OneFit and the AI sales tool he has built since. The conversation moves through the mechanics of driving change inside a large organization, the psychological cost of stepping out of a high-pressure CEO role, and what it takes to build an AI executive team from a text file and a set of clear boundaries. Edouard also shares his approach to learning AI without a technical background, and why he treats new tools with curiosity rather than urgency.
Guest links:
Connect with Edouard Leeuwenburg
Website: https://lionizer.io/
LinkedIn: https://www.linkedin.com/in/eleeuwenburg/
Timecode:
01:04 OneFit CEO During Covid
02:54 Fixing the Business Model
04:34 Culture Customers Partners Reset
06:49 How to Drive Change
10:02 Results and Handing Over
12:56 Life After the CEO Sprint
15:15 Entrepreneurship Origins
18:04 AI Meets Sales and CRM
19:29 Freevent Demo and Benefits
23:28 Predictable Funnel and Cashflow
26:12 Building With Virtual Team
27:45 Adaptive Sales Assistant
28:38 News Driven Follow Ups
29:27 One Person Company Vision
30:56 Building an AI Org
33:44 Daily AI Triage Workflow
35:15 Freedom And Lifestyle Gains
38:17 Pilot Customer Workflow
39:33 Learning AI By Doing
41:53 Privacy And Local Models
43:54 Avoid Tool Hype
45:14 Pharmakon And Change
47:44 Simple Agents And Wrap Up
