Jens Heitland speaks with Jeff Helfgott of Boardroom Salon for Men about franchising as a lower-risk way to own a business with more support. Jeff shares the realities of small business ownership that rarely make it to social media, how he vets and guides franchise owners, how his team approaches AI and in-house technology, and why following great people has shaped every step of his career, from a childhood job in a barbershop to leading a 55-location franchise.
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