Benson Chidester has seen thousands of businesses up close—from his early days at Elite CEOs to running sales at Acquisition.com. In this conversation, he breaks down the stages businesses move through as they scale, including the bottlenecks that show up at each stage and why the problem you're facing may be less unique than you think.
What You’ll Learn in This Episode
The four client archetypes Benson sees repeatedly.
How the bottleneck changes as a business moves through different stages of growth.
Why only a portion of businesses actually implement what they learn.
When it makes sense to separate setter and closer roles.
The one-minute filter Benson uses to evaluate salespeople.
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Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.
About Ray:
→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.
→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.
→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com
→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.
→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com
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