Considering distribution? In the market for a distributor in a new territory? Or maybe simply trying to figure out what’s missing in your current distribution equation?


Join us to discuss both the most important traits of a great distribution partner and some warning signs to watch out for when you’re shopping & interviewing. Plus, learn more about evaluating portfolios, market position, sales teams, & personality to determine whether a terrific distributor is really the right fit for you & your brand.


Your discussion panel includes:

  • Chris Black (Founder & King of the iconic Falling Rock Tap House in Denver, CO)
  • Bill Wetmore (Sales & Marketing Director and Head of Beer Strategery for Fat Head’s Brewery)
  • John Anthony (Sales & Distribution Manager for Goat Patch Brewing Co. & Pike’s Peak Brewing Co.)


Moderator: Laura Lodge (Author of Distribution Insight for the Craft Brewer, Co-Founder of Start A Brewery, and Owner/ Strategic Business Consultant at Customized Craft Beer Programs)

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