Membership points and convenience aren't the same thing as loyalty. Starbucks found this out the hard way when their app went dark; customers didn't wait in line for their order; they walked down the street to the competition. Join Shelley and David Wachs, founder of Handwrytten, as they reveal why personal attention beats personalization. They unpack what scalable tools retailers can use to keep customers feeling valued. Real loyalty is emotional, relatable and trustworthy; personalized tech tools could usher in the return of the lost art of handwritten notes…written and addressed in longhand by robots!
Guest: David Wachs, Founder of Handwrytten
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