Growing dependence on AI has revealed how risk and trust are influencing customer shopping behavior. Join Shelley and Shiv Gupta, Chief Analytics and Solutions Officer at Volute Group, as they explore how AI is used as a confessional when consumers trust agents more than websites, data collectors, and even other humans. They also discuss why unprompted data is a rich information mining opportunity for retailers, plus how to use AI to determine a customer’s lifetime value, intent and probability of purchasing decisions, and how to leverage branding with unemotional, impartial AI feedback. Shiva believes, “Niche retailers are going to do a whole lot better than they've ever done before because they can define the product, audience, and service with a lot more clarity because they don't have a large spread of assortment.” Find out why what you say about your brand and your product may be less influential than what others are saying. As Shiv says, “The misconception is that if you speak louder, you’ll be heard better; but you need to speak smarter.”
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