A year ago I moved from consulting into software. This is what actually happened — the numbers, the mistakes, and the things I'd do completely differently.
No highlight reel. Six figures in ARR, pushing seven, with the goal of eight — and every expensive lesson it took to get here.
0:00 – The numbers and the goal 2:15 – Why build Aura at all 3:41 – Sales intelligence vs. a CRM 5:06 – Pre-sell before you build 7:48 – Public launch and the activation problem 10:10 – The engineering hires that changed everything 12:38 – Using Aura to grow Aura 15:22 – Acquisition lessons from painful pivots 18:03 – Learning paid ads the hard way 22:18 – Events and alliances as the edge 26:04 – Iterate fast and build to sell
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