In the latest episode of 3PL Live, Whitney Johnson Cowell, a marketing executive at KCH Transportation, shares insights on 5 key marketing trends for 2024 in the Supply Chain.
1. In-person and Virtual Events: We expect to see more engaging events such as Manifest with more interesting experiences.
2. User-Generated Content: Emphasizes the importance of organic content and providing space for reviews and feedback.
3. Video Marketing: Video content is becoming a competitive advantage as GPT commoditizes copy.
4. Sponsorships: Explores sponsorship opportunities in events, newsletters, and speaking engagements.
5. Tech Stack: Leveraging AI technologies specific to marketing roles such as Jasper and Chat GPT.
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