Meta just rolled out Meta One, a new subscription system across Facebook, Instagram, WhatsApp and Meta AI. For the first time in twenty years, features that used to be free now come with a price tag, including something as basic as adding a link to your post. In this episode we break down the four business tiers, what you actually get at each price point, and why links in posts might be the one upgrade worth paying for. We also get into what this shift means for small businesses that have relied on organic reach for years.


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