What does it take to run social media for one of the most passionate fan bases in sports?


In this episode, Juan Cardenas, Director of Social Media at UFC, joins us to share how the brand builds the kind of fan loyalty most businesses only dream about.


Juan walks us through his path into social media and how he landed at the UFC, what keeps fans so deeply connected online, and how his team balances promoting the brand while letting fighters' personalities take center stage.


Follow Juan on Instagram: https://www.instagram.com/desautomatas?stkn=dHVyMzJqem5oZzEw


Follow Jordan: https://www.instagram.com/thespacesocial?stkn=bmZyd3I5cjV6a2h0&utm_source=qr


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