This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising.


The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity measures.

  • Written by Tom Webster
  • Edited and narrated by Gavin Gaddis


Find the full article here.

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