Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More

Today in the business of podcasting:

• Six Colors gets a first look at the iOS 27, tvOS 27, and macOS 27 public betas, including a rebuilt Siri powered by large language models and Apple Podcasts video expanding to Mac desktops and Apple TV.
• Podstock CEO Michael Paretzky argues podcast back catalogs are losing strategic value as most downloads happen in a show's first 30 days, urging publishers to invest in new content and integrated advertising instead.
• The Association of National Advertisers releases its first Inclusive Marketing Case Study Compendium, spotlighting 100 award winning campaigns from brands like Kraft Heinz, McDonald's, and Major League Baseball.
• Unilever scales its creator network to 300,000 people using AI for vetting and briefing while keeping strategy and relationships human, part of a projected $13.7 billion influencer marketing market by 2027.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.