Today in the business of podcasting:

  • A new Nielsen Podcast Listen & Watch report finds audio remains the core of podcast consumption, with 90% of monthly listeners tuning in via audio and 62% also watching video, as listeners and viewers use the two formats in distinctly different ways.
  • WARC reports YouTube podcast viewing on TV screens has surged past 700 million hours monthly, up 70% year over year, even as the platform's ad revenue growth is projected to slow amid rising competition from TikTok and Netflix.
  • A new YouGov survey of U.S. podcast consumers finds genre preferences split sharply by gender, with men far more likely to listen to sports podcasts and women over-indexing in true crime, self-improvement, and wellness content.
  • Spotify's podcast strategy has shifted from paying for exclusive content to operating the infrastructure creators depend on for discovery and monetization, a repositioning that hands the company more market control with less financial risk.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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