Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise their hand and follow the storyline of a launch before the cart opens, through a wait list, priority list, or a steady run of anticipation-building emails. This messaging should pre-sell the offer by covering who it's for, what the outcome is, the discount, and any fast-action or expiring bonuses, which only work if people know about them in advance. Without this runway, you'll spend the whole sale educating people and wonder why nobody buys on day one.
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
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