Vidyut Kaul is the SVP of Philips' Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, recorded in Cannes, he reflects on a career built across multiple cultures and markets, sharing how consumer understanding, adaptability and a willingness to challenge established playbooks have shaped his leadership. From the rise of OneBlade and engaging Gen Z to leading across radically different cultures, Vidyut explains why human truth—not the latest technology—remains at the heart of sustainable growth.
Tune in to hear about:
Building and scaling brands across high-growth and emerging markets
How OneBlade helped Philips connect with younger consumers
Why understanding culture is essential to effective leadership
Rethinking the traditional marketing funnel for Gen Z
Giving Gen Z employees and creators a real voice in the business
Why technology and AI should enable human insight—not replace it
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