Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them HERE). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good.
Tune in to hear about:
Maurits' passion for Consumer Goods and Retail from a very young age
How the balance between Power and Influence market his career
Why advertising can become a force for positive change
The four pillars of responsible advertising: emissions, data, content and context
How digital advertising creates carbon emissions
The importance of privacy, integrity and data sovereignty
Why brands should consider what they advertise and where their ads appear
How advertising budgets can influence media platforms, social media and AI
Why responsible advertising can strengthen performance, trust and brand reputation
Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
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