Lindsey Elizabeth Cortes interviews returning guest Marina Paul, founder and CEO of Superhera, a data-driven sports apparel company addressing female athletes’ ill-fitting, male-centric gear and its links to body image and performance. Marina describes research conducted with 858 respondents (with researchers from Brooklyn College and Notre Dame) showing contradictions: 65% said sportswear is “fine,” yet 55% considered restricting food to fit better and 39% had done so; many also altered gear to make it work.

Most athletes prioritized fit over look, and while 80% said they look like an athlete, descriptions of the “ideal” athlete emphasized being leaner and more toned. Marina explains Superhera’s evolution into a sizing technology company using athlete measurements and photos to recommend uniform sizes and create custom gear for teams, now including men’s teams.

Marina Paul is the Founder and CEO of Superhera, a data-driven sports apparel company dedicated to closing the "gear gap" for female athletes. A former Division I soccer captain at Georgetown University, Marina transitioned from elite athletics to a career in consulting before launching Superhera to solve a systemic multi-billion dollar sizing error in the sportswear market. Her mission is deeply personal: after a successful career on the field was marred by a battle with body dysmorphia—driven by ill-fitting, male-centric uniforms—Marina set out to revolutionize the industry.

Episode Highlights:

  • 01:22 Period Pain Sponsor
  • 03:00 Meet Marina Paul
  • 04:57 Why Fit Matters
  • 08:23 Data Driven Sportswear
  • 12:29 Sizing Psychology
  • 16:52 Survey Setup
  • 24:59 Key Study Findings
  • 29:52 REDS Check In
  • 30:40 REDS Recovery Options
  • 32:24 Athlete Body Awareness
  • 34:33 Do I Look Athletic
  • 37:19 Toned Lean Ideal Trap
  • 38:33 Healthy Body Goals
  • 42:18 Superhera Tech Evolution
  • 48:05 Fit Over Fashion Trends
  • 51:39 Work With Superhera
  • 55:14 Closing Resources

Resources and Links:


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