Why Smart Experts Still Write the Wrong Book (and how to make sure you don't)

Too many brilliant coaches, creatives, and experts finally sit down to write their book… and end up writing the wrong one.

Because the success of a book has nothing to do with how well the book is written. But because it’s ever so slightly out of sync with the message they’re here to share — or the business they’re here to grow.

In this solo episode, Cate breaks down why smart people with big ideas often end up writing books that don’t get them the results they hoped for — and how to make sure you don’t fall into the same trap.

You’ll learn:

• Why even credible experts write books that don’t work for their business
• The real difference between a good book and a strategic authority book
• Why timing and positioning matter more than most people realise
• The clarity that collapses timelines on your book project
• The hidden cost of writing the wrong book (and how to avoid it)

If you’ve got 17 Google Docs and a book idea you've been writing in circles, this one’s for you.

Want to find out what three things make your authority book inevitable?
 Watch the free MicroClass here >>