Collaboration books are everywhere right now – but are they worth your investment of time, money, and energy?
In this episode of The Read Magnet Podcast, I’m joined by Dawni Beth Baxter — bestselling author, founder of Certified Social Media Manager, and digital marketing agency owner — to unpack what makes a collaboration book truly valuable as a business owner… and when it isn’t.
Dawni shares the strategy behind her Amazon bestselling collaboration book, The Unshakeable Entrepreneur — from identifying a real market need to handpicking contributors and marketing the book with integrity.
Whether you’ve been invited to contribute to a collaboration book or you’re wondering if hosting one could help boost your authority, this conversation will help you go in with a clear idea of what you want – and what you’re going to get from taking part in this kind of project.
🔑 In this episode, you’ll learn:
Why Dawni uses data (not trends or inspiration) to shape her book idea
How she chose the right contributors (and why she didn’t open it to everyone)
The important difference between strategic collaboration books and “pay to play” projects
What contributors should ask before saying yes to a collaboration book
AND ALSO:
Practical book marketing lessons from a bestselling digital marketer
How to leverage a book for visibility and authority beyond the launch
The truth about Amazon Bestseller strategies (and why integrity matters)
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