What if the future of marketing isn’t about trends, algorithms or viral hooks… but understanding human psychology at a deeper level than ever before? In this episode, we sit down with Justin Lane, founder of Culture Pulse, former Oxford researcher & AI expert, to unpack one of the most mind-bending conversations around AI, marketing, psychology & human behavior. From studying conflict zones in Belfast, Bosnia & Palestine to building psychologically realistic digital twins powered by behavioral science, Justin explains why most AI systems fundamentally misunderstand how humans make decisions.
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