What happens when AI stops listening to what brands say… and starts revealing what they actually are? In this episode, we sit down with Nick Emmel, Founder of Mr. President, one of the UK’s most distinctive creative agencies, to unpack why most brands are built backwards and what it really takes to create brands people believe in. From Ryanair and Apple to Vodafone and Metro Bank, Nick shares why brand isn’t advertising, identity or a campaign, it’s the total experience.
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