On this episode of Beats Vines & Life, host MJ Towler sits down with Peter Yeung—a strategic wine business leader, author of Luxury Wine Marketing, and co-host of the Ex-Château podcast.
From his roots in Orange County to the boardrooms of McKinsey to the vineyards of Wente Family Estates, Peter shares his unique journey through immigrant hustle, Silicon Valley innovation, and high-stakes wine strategy.
Together, they dive deep into Gen X culture, the changing landscape of wine, and how curiosity and storytelling fuel both business and lifestyle—from the pricing secrets behind luxury wine to the musical moments that define their generation.
Listen in for a candid, thought-provoking conversation blending business wisdom, personal stories, music, and an honest look at the evolution—and future—of California wine.
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For more information about Luxury Wine Marketing click the link!
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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!
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Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.
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