I have a sneaky little suspicion that this episode will be the most listened to of the series 🤭 Yes, it's the one you all wanted - the details behind Azura's launch and how I managed to make it such a success. This was such a fun episode for me to record as a psych girlie and strategist at my core because I leveraged so many of the sales psychology tactics that you've heard me talk about before. And guess what? They actually work (ofc) so I just know you'll want to hear all about them.
I'm going to share with you:
Why this launch was so different to any I've ever done before
How I prioritized expressive buyer energy through my marketing
Why I ruffled some feathers by creating curiosity via exclusivity
How I used loss aversion to create buzz
My coined term: the shareholder effect
Why slow and steady wins the race
How I created a home for expressive buyers in the Azura partnership program
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Natasha Zoryk. Innehållet i podden är skapat av Natasha Zoryk och inte av,
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