We’ve discussed it before on the podcast - so many people think that sales are down, but what I think is really happening is that what you’re selling just isn’t quite right. If your offer is too overwhelming, too wishy-washy and open-ended or just not what people are looking for, they aren’t going to buy! That’s why it’s so important to refine your modules, define an actionable result for your client and stop packing your programs and courses with damn Q&A calls - I said it. 🫢 I love bringing experts onto the podcast who are going to spill the tea and give you takeaways you never knew you needed, and today’s expert is a curriculum specialist, who uses her past expertise to help you design a program that is literally going to have your audience screaming “I need this!”.
Today we have the wonderful Vix Meldrew on the podcast! Vix is an ex-primary school teacher, turned online educator and coach for coaches and experts. In 2018, Vix left teaching to be a full-time content creator with her successful blog and Instagram which saw her featured in news, radio and documentaries - even listed in MTV’s Influencers to Watch. She partnered with brands such as Microsoft, Squarespace, Pinterest and more. In 2019, she launched her membership, Grow & Glow, gaining over 100 founding members in under an hour. During the pandemic, the membership helped over 1200 small business owners take charge of their social media and gain new clients and customers. Since pivoting her business in 2022 and sharing her experience of teaching over 7000 students online (and her 6 years in the classroom), Vix has worked with over 300 course creators and coaches to design and launch their programs.
So, let’s get ready to ditch those Q&As for good, stop hand-holding your clients and receive alllll the testimonials that are actually worth sharing.
In this episode, we’re chatting about:
The main gaps between your program currently and your dream, easy-to-sell, easy-to-run program
Why stuffing your program full of extras and being over-generous is a bad idea
The fact that Q&A calls are BORING
How to get amazing testimonials from your clients that are so much more detailed than “you’re fab”
Episode Breakdown
[01:13] Vix’s backstory and journey from teacher to curriculum expert
[04:53] Stop making the destination harder to get to
[13:19] Defining a measurable result of your program
[21:33] You want your curriculum to replace you
[26:59] Should I add in hot seat coaching or Q&A calls for added value? 💸
[32:43] The future of the online industry and education as a whole
[35:49] Serving up fresh takes for 2024
[37:52] Getting immersed in Vix’s world
Resources & Links In My World
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LET’S CONNECT FURTHER
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TODAY’S GUEST: VIX MELDREW
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Episode 12. Sales Series: Why is No One Buying in 2023?
