GMH Hotels: Aman Called the Police on a Creator.

On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into four stories about how hotels earn and protect their position right now.

The conversation opens with IHG Hotels & Resorts taking a deliberately different approach to the owner economics conversation that Marriott International and Hilton started last week. While rivals cut fees and launched rebate programs, IHG is arguing that its eight-year technology overhaul is the real answer.

From there, Sarah and Steve get into Google's new agentic AI inside Maps and hotel search and what hotel operators need to do right now to make sure their properties show up correctly.

They also dig into Aman's decision to threaten a paying creator guest with police involvement, a video that reached 15 million views and became a case study in what happens when brand protection tips into brand hostility. And they close with how Spain built a full tourism strategy around a solar eclipse and what that model teaches hotels about manufacturing demand in slow periods.

This episode is presented by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StayFi⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bilt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

If you’re ready to start turning today’s guests into tomorrow’s direct bookings, head to stayfi.com/goodmorninghospitality and use code GOODMORNINGHOSPITALITY to get 50% off your first three months.

And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more for GMH listeners!