On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into what the major brands are actually doing to keep hotel owners from walking.

The conversation opens with Marriott International launching a rebate program for owners ahead of a $125 million credit card fee increase, and Hilton cutting fees across seven brands in the same week. Two of the biggest brands in hospitality both responding to owner pressure simultaneously is not a coincidence.

They also dig into what Club Med's 12% revenue growth and 18% rate increase teaches any hotel thinking seriously about a premium pivot, and close with Hyatt's pipeline delays and what they mean for anyone underwriting mid-tier development right now.

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If you’re ready to start turning today’s guests into tomorrow’s direct bookings, head to stayfi.com/goodmorninghospitality and use code GOODMORNINGHOSPITALITY to get 50% off your first three months.

And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠joinbilt.com/gmh⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more for GMH listeners!

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