10 years ago, e-commerce was seen as a fading fad. Today, 80% of purchases begin online.
E-commerce is now a cornerstone of retail. The rapid evolution of e-commerce, catalyzed by the pandemic, has resulted in retail locations having a multitude of channels to reach their customers. This leads to overwhelming amounts of data. Michelle Cutter, VP of eCommerce at REI, has experienced the massive growth of e-commerce, and she knows how to make all of that data work for her.
Join us as we discuss:
E-commerce’s fast evolution
Data collection and analysis for synergy and consistency
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