Without a deep understanding of your audience, you have nothing. Creating an innate connection with your ICP is essential for building and implementing effective go-to-market strategies — all easier said than done.
In this episode, we speak with Michael Phelan, Principal and Founder of Go-to-Market Pros — an expert on crafting the perfect practical go-to-market strategies for businesses of diverse industries and sizes. Having concluded a recent study diving into commercial real estate use and technology.
Join us as we discuss:
How professionals leverage commercial real estate and tech
Technology and platforms companies rely on for day-to-day success
Getting the RFP right and partnering with the ideal vendor
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