At MWC, vendors will flood the floor with AI demos that look impressive but can’t prove their actual value. Telcos have spent billions connecting systems, but connection isn’t comprehension. Most AI initiatives are blind—unable to see across the fragmented landscape of BSS, OSS, and network systems that speak different languages and live in isolated realities.

The Totogi Ontology is a semantic layer that gives AI the ability to understand your business. Once it does, the army of consultants you’ve been paying to manually stitch together data across systems becomes redundant—and the economics of everything changes. So when the same vendor selling you AI is also billing you for the consultants that AI should replace, ask them to show you the money. 

Listen now to hear:

  • Why AI demos fail when they touch your architecture [03:11];
  • How the Totogi Ontology solved Zain’s dormant cell problem and turned 48-hours of troubleshooting into 30-minute fixes [04:34]; 
  • Why the ability to comprehend across systems and domains is so impactful [6:06] and
  • The one question that separates real AI value from empty promises [08:00].

Links and Resources:

  • Watch the video version of this talk, Show me the money, on YouTube. 
  • Learn more about the Totogi Ontology and how it's helping Tier-1 operators turn AI into actual profit.
  • Want to see the Totogi Ontology in action and hear more customer success stories? Find Team Totogi in Hall 2 at MWC26 in Barcelona, running March 2-5. We’ll be showing off our telco ontology that manages enterprise context at scale. Set up a meeting. 
  • Catch me taking part in MWC’s Agentic AI Summit, Monday, March 2, 9:00am - 1:00 pm, in Hall 6.
  • What telco execs need from every AI vendor is the same thing Cuba Gooding Jr. demanded from Tom Cruise in Jerry Maguire: Show me the money!
  • Connect with me on LinkedIn or X @TelcoDR to set up a time to meet.
  • You can find the episode transcript here.

Wanna talk AI and public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring. 

Follow DR:

The Telco in 20 podcast is ranked in the top 5% of all podcasts globally by Listen Notes! 🎉 We’ve also won 2024 and 2025 MarCom Awards, 2024 and 2025 Hermes Creative Awards, and are recognized as a TeckNexus Top 12 Telco and Tech Podcast, Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast.

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This week’s guest:

Danielle Rios (DR) is the founder and CEO of TelcoDR and Totogi, and host of the Telco in 20 podcast.

Podcast Credits:

  • Executive Producer and Host: Danielle Rios, TelcoDR
  • Senior Producer: Lindsay Grubb, TillCo Media
  • Senior Editor/Brand Manager: Alisa Jenkins, Springboard Marketing
  • Audio Editor: Andrew Condell
  • Supervising Producer: Amanda Avery
  • Associate Producer: Kriselda Dionisio
  • Music: Dyami Wilson


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