In this episode, Christy is breaking down why creatives lose deals to cheaper, closer, or more experienced competitors - and the exact middle funnel strategy that flips that around, even when you're the most expensive option in the room.
Most photographers, filmmakers, content creators, and social media managers focus almost entirely on portfolio content and conversion content. What gets skipped is the middle: the content that makes someone actually like you. And without that, even a warm inquiry turns cold the second they see your price.
Christy uses a story from her stay at the Montage in Laguna Beach to unpack why luxury brands are actually the most personal brands - and how that applies directly to your marketing. The Marriott is polished and professional. The Montage knows your name. That difference is what gets clients to choose you over someone cheaper, more convenient, or more local.
She also walks through the Identity Pillar Framework she teaches inside the Creativ Rise Mastermind: three specific content pillars that build the know, like, and trust factor your funnel is missing.
Here's what's covered:
- Why the "like" factor is the most skipped piece of the marketing funnel
- What luxury brands do differently (and how to apply it to your creative business)
- The Identity Pillar Framework and how to pick your three pillars
- What identity matching is and why it closes deals at higher price points
- Where to start sharing your pillars without overhauling your whole content strategy
Start building the middle of your funnel and the right clients will start choosing you - even when you're not the cheapest, closest, or most experienced option.
P.S. If you want to build the full funnel that closes clients at higher prices, get on the waitlist for the next round of the 6 Week Creativ Rise Mastermind at www.creativrise.com.
FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryform
LISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativrise
FOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers
