In today’s episode, we’re exploring the rise of coffee shop concepts within boutique retail spaces, and speaking with Marcus Sanders, Vice President of Global Food and Beverage at luxury fashion brand Coach.


While best known for its designer handbags, Coach launched The Coach Coffee Shop in 2024 as a way to expand the brand beyond traditional retail. The concept has since grown to more than 20 locations globally and is set for rapid expansion.


In this conversation, we unpack the strategic thinking behind retail cafés, driven by shifting consumer behaviour and a growing demand for experiences, not just products. Marcus also shares how coffee can act as a powerful engagement engine, creating deeper brand connections and serving as an accessible entry point for a new generation of luxury consumers.


Credits music: "XO" by Millie Bushell in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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