Episode 37: Ayat Toufeeq on Clean & healthy skincare and entrepreneurship
Ayat is a leading entrepreneur in the Middle East’s beauty retail industry. A former EY investigative consultant and emerging market strategist, Ayat identified a gap in the local beauty market, after a tumultuous journey through skincare missteps after moving to the Middle East in her twenties. Fueled by an unwavering commitment to ethical consumerism, she began curating beauty products from around the world and bringing them to Dubai for her network, which eventually led to the birth of Powder Beauty. As the CEO at Powder, she applies an analytical approach to solving complex business challenges, optimizing operations and driving growth. Ayat has been based in Dubai for the past 15 years and speaks Arabic and English. Ayat graduated from the London School of Economics and Political Science with an MSc in Diplomacy and International Strategy and a BA in War Studies from Kings College London.
If you like to learn more about Powder Beauty head over to www.powderbeauty.com or their Instagram page PowderBeautyofficial
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