In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Jesper S. Jørgensen CEO of MediaCom Group Danmark, reflect on the NextM2020 Q&A with Amrita Randhawa, CEO of Mindshare Asia Pacific and the panel discussion with Anuradha Chugh, Bob Hoffman, Rory Sutherland and Marion Koopman.
’’The advertising industry is made up of young people. Only 6% of agency employees are over 50. The obsession with young people is nothing but narcissism disguised as a strategy. It’s marketing by selfie-stick” This was just one of the statements made by the panel while discussing today's theme "The future of marketing".
Kresten and Jesper shares their perspective in a Nordic context.
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