In this special Episode of Business Science Podcast, Kresten Bach Søndergaard and Kristian Toft reflect on the NextM2020 day one presentation by Mark Ritson.
”CMOs that are only focused on performance marketing are idiots” This is how it sounded from Mark Ritson under his Q&A at today's NextM2020.
Above is just one of the many innovative and somewhat provocative points from Ritson, who came around topics such as brand building, long-vs. short-term performance and digital transformation.
Kresten and Kristian shares their perspective in a Nordic context.
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