296. Alison McPherson | Introducing Dig Deep Endurance Fuel, the First Dissolvable Carb Stick

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What if there was a better way to fuel endurance athletes?

Alison McPherson is an accomplished marathoner, trail runner, running coach, and co-founder of Dig Deep Endurance Fuel. Just weeks after running 2:47 at the Ottawa Marathon and days removed from a 5th-place finish at the Manitoba Marathon, Ali joins me to share the story behind the world's first dissolvable carbohydrate stick.

Alongside her dad, Russell, Ali set out to solve some of the biggest challenges in endurance nutrition: sticky gels, single-use packaging, high costs, and the lack of flexibility for individual athletes. The result is a customizable, convenient, sustainable, and affordable fueling option designed by endurance athletes, for endurance athletes.

We dive into the origin story of Dig Deep, the science behind its unique fueling approach, and why Ali believes endurance athletes deserve smarter fuel with a lighter impact.

SPONSOR: DIG DEEP ENDURANCE FUEL. Use code INSPIRED10 at checkout to save 10% on your online order at digdeepef.com.

Connect with Ali & Dig Deep:

• Instagram: @digdeepef, @rhythmruncoaching, @ali.mcpher 
• Website: digdeepef.com, rhythmruncoaching.com
• Previous Inspired Soles episode:
  • EP 236: From Winning a Trail 50K to Running Sub-3 at the Boston Marathon (All in One Month)

Connect with Carolyn:

• Instagram: @inspiredsolescast or @carolyn.c.coffin

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