Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business.
In this episode, I’m diving into the mistake so many founders make, putting 99% of their energy into the product itself and forgetting the bigger picture. Because while your product matters, what matters more is how you get it into people’s hands.
We’ll cover:
Why “build it and they will come” is a dangerous mindset for product-based founders
The role of retailers, stockists, and partners in helping you grow
The power of distribution and getting your product in front of more people
Why supporting your stores and stockists is just as important as landing them in the first place
The shift second-time founders make that first-time founders overlook
What else matters more than the product itself (pricing, marketing, visibility, and customer experience)
By the end, you’ll know exactly where to shift your focus so your product doesn’t just sit pretty on a shelf - it actually sells.
✨ Free Training Alert: Want to build a 90-day roadmap for more sales and consistent profit (without relying on social media)? Join my upcoming live training here → https://www.thelotco.com/trainings
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
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