How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).

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Kickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie Phillips

Today I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF.

Jamie takes us through everything, including:
 • the moment on a remote beach in Indonesia that changed his entire career
 • why his first eco-friendly range worked but also didn’t work
• the messy truth of manufacturing a brand-new invention
• how he used Kickstarter to validate demand AND fund a very expensive mold process
• what 12,000+ customers taught him about product design
• why retail and DTC must work together (and how he balances both)
• his big mistakes, biggest lessons, and why perseverance beats everything
• what launching Version 2 looks like (spoiler: it’s live now)

Jamie is honest, generous, and gives you a real look at what actual product development looks like behind the scenes. If you’re a maker, product founder, wholesaler or inventor, you’ll want to take notes.

LINKS:
👉 Explore YesECO: https://yeseco.life

👉 Support the YesECO V2 Kickstarter: https://www.kickstarter.com/projects/yeseco/yeseco-v2

👉 Follow me on Instagram: @thelotco

 If you want to build a profitable product business you LOVE (without the burnout and chaos), come join me inside my Roadmap to Profit program. Details at thelotco.com.au.

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I'm Mel Robbins! from  @thelotco

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Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

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